Sophie Loloi

Sophie Loloi is an Art Director based in New York. With an interest in beauty, fashion, image-making and film, she utilizes a diverse array of disciplines to approach her practice. She has worked with clients such as Mugler, Zara, NARS Cosmetics, Dior, and Narciso Rodriguez.

Sophie currently works as an Art Director at Baron & Baron and holds a Masters degree in Graphic Design from the Rhode Island School of Design.

About Work Instagram
  • Mugler Alien Hypersense
  • Mugler Alien Hypersense
    Mugler Alien Hypersense
  • Mugler Alien Hypersense
    Mugler Alien Hypersense

Mugler Alien Hypersense

Campaign for Alien Hypersense, the new fragrance for Mugler with Anok Yai, directed by Daniel Sannwald. Hypersonic and otherworldly, she is coming for you.

Mugler
Director: Daniel Sannwald
Model: Anok Yai
Produced by: Division.Global
Mugler Creative Director: Casey Cadwaller
Music: Benny Bennasi
Still Life Film: Mario Godlewski

Baron & Baron
Creative Director: Christophe Derigon
Senior Art Director: Tatiana Fuchs
Art Director: Sophie Loloi, Chauncey Zheng
Account Executive Director: Adelaide Francoise-Poncet
Account Manager: Costanza Beccari
Executive Post Producer: Jacques Del Conte
Post Producers: Barbara losseau, San Yavin

Glam Team
Stylist: Haley Wollens
Make-Up Artist: Lucy Bridge
Hair Stylist: Cyndia Harvey
Nails Artist: Sylvia McMillan
Contact Lenses: Veiled Optics

Post Production
Edit: William Town (Modern Post)
Color: Time Masick (Company 3)
VFX: Monumental
Music & Sound Design: Moritz Staub

  • NARS Powermatte
  • NARS Powermatte
  • NARS Powermatte
    NARS Powermatte
  • NARS Powermatte

NARS Powermatte

Campaign and concept for the boldly colorful world of Powermatte lipstick by NARS Cosmetics, with Baron & Baron.

CCO: Fabien Baron
Creative Director: Christophe Derigon
Art Director: David José, Sophie Loloi

Director: Daniel Sannwald
DP: Nicolai Niermann
Photographer: Marc Regas, Spencer Higgins
Still Life Photographer: Robin Broadbent
Still Life Prop Stylist: Marissa Gimeno

  • Narciso Rodriguez—All of Me
    Narciso Rodriguez—All of Me
  • Narciso Rodriguez—All of Me
    Narciso Rodriguez—All of Me

Narciso Rodriguez—All of Me

All of Me, a film directed by Solve Sunsdbo for the new Narciso Rodriguez fragrance, visually explores the multifaceted nature of an individual.

Director: Solve Sundsbo
Model: Mica Arganaraz
Produced by: NorthSix
DOP Beauty: Benoit Delhomme
DP Still Life: Jean Poisson
Flowers: Lund x Mauviel

Baron & Baron
Executive Creative Director:  Christophe Derigon
Senior Art Director: Tatiana Fuchs
Art Director: Sophie Loloi, Chauncey Zheng

Still Images
Beauty: Solve Sundsbo
Still Life: Florian Joye (So Represent)

Flower: Garance du Nord

Glam Team
Hair: Damien Boissinot

Make-up: Christine Corbel

Styling: Narciso Rodriguez

Post Production
Edit: Max Ferigo (Modern Post)

Color: Tim Masick (Company 3)

  • Zara Beauty Lips
  • Zara Beauty Lips
    Zara Beauty Lips
  • Zara Beauty Lips
  • Zara Beauty Lips
    Zara Beauty Lips

Zara Beauty Lips

Campaign for Zara Beauty’s lipstick collection shot by photographer Ben Hassett.

  • Credits

Creative Director: Christophe Derigon
Senior Art Director: Tatiana Fuchs
Art Director: Sophie Loloi

Photographer: Ben Hasset
Make-up: Diane kendal
Still Life Photographer: Nicolas Alan Cope
Set Design: Megan Caponetto

  • NARS Afterglow
  • NARS Afterglow

NARS Afterglow

Campaign for NARS Cosmetics which takes us on a round dive into the colored Afterglow universe. Exploring a graphical world filled with delicious tones of Afterglow with a 60s retro twist.

  • Credits

Director: Studio L'Étiquette

Baron & Baron
Executive Creative Director:  Christophe Derigon
Senior Art Director: Tatiana Fuchs
Art Director: Sophie Loloi